How does google Cost Per Acquisition work? Has any one tried it? ANSWER TO THE ABOVE QUESTION Google Cost per Acquisition or Cost Per Action(CPA) is a advertising system that allows one to pay only when a conversion happens(like actual sale, leads, download, etc.) as opposed to CPC(Cost Per Click) system in which one needs to pay each time someone clicks on a PPC ad.CPA is a good way to control advertising spend and enhance ROI
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