is there a war between times of India and Hindu? why is Hindu giving ads that are making fun of TOI?

ANSWER TO THE ABOVE QUESTION I was also curious about the same thing. From what i read on the internet TOI started it. TOI advertised in Hindu's main base Chennai with adds saying something like stop reading boring news papers and move on to TOI. So now hindu has taken on TOI saying stop reading only Page 3 news and start reading real news in its own way :).